I am a master student, studying marketing and writing a master’s degree. The object of research is the design and survey institute, our organization is engaged in the design of roads, railways, bridges, artificial structures. Took this object, because I work there. The topic is improving marketing activities, but it so happened that my research supervisor chose the topic and I did not quite understand at first whether it was suitable or not.
Previously, my department was engaged in marketing, but now all efforts are spent on drawing up tender documents, studying open tenders. And as my leadership believes that marketing does not smell at present, but it seems to me that there are Continue reading
When I first opened a business, I counted in 10 years to become a billionaire. He dreamed of yachts, his plane, reception in the homes of the powerful. But more than 20 years have passed and this did not happen. Why can not I understand.
I’m looking at Facebook, Google, Amazon, which appeared even later than my business. They have long brought hundreds of billions of US dollars to their founders. How did they do it? What is their secret? How to become a billionaire and realize your dream? Continue reading
Active marketing is attack marketing. However, such marketing is a rarity, because today’s world is characterized by great passivity and passive marketing. The vast majority of companies live in such a way that they don’t have to do something new, everything seems to be “going with the flow.” Almost always, businessmen do not differ from the majority, although they should differ.
Businessmen simply must be active if they want to remain businessmen, because the market requires active application of marketing. However, sadly, most businessmen live by the principle – they opened a business, put them on their feet, and then lie on the couch and “cut loot”. They believe that as soon as the business is open and began to generate Continue reading