Marketing as a cause of the global crisis
Alexey Kudrin, Ilmar Rimsevich, Stanley Fisher, Dmitry Medvedev, Vladimir Filat, George Soros. What do you think is common between all these people? No, this is not the six leaders on…

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The core of the business as its foundation
It is believed that any business is simply the implementation of the scheme “money - goods - money”. In fact, this scheme is nothing more than a “business engine”, the…

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The business has stopped. Why? What to do?
The basic idea of ​​the personality of 95% of businessmen is leadership. It is she who makes businessmen leaders, motivates them, gives them strength and energy. Seeing that this idea…

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business development

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Professional business idea generation

Generating a business idea is not an easy task, but a necessary one. It is connected with the fact that everything flows, everything changes, including the fundamentals of business. One hundred years ago they were not like they are now. The fact is that right now the idea is the basis of the business and you can’t bring anything back. Many, now the most expensive companies in the world, until recently were just ideas that lived in the minds of ordinary people at that time. They remained ideas and now, but they have just become embodied and are now worth billions, and the owners of the heads that once generated them Continue reading

How to beat competitors and earn everything

There are many options for how to get around competitors. But most of the methods involve huge financial or reputation costs. There is only one way that is cheap enough and at the same time does not affect the reputation, because it looks honest and fair. It will allow you to bypass competitors and become a market leader. Being a leader is beneficial, because the leader gets the maximum, the rest gets the rest.

The farther from market leadership, the less income. For example, Apple takes about 94% of its profits from the smartphone market. Another 11% gets Samsung. Together, they take more than 100% of the profit, while the rest are in chronic red. Moreover, the farther from the leader, the greater the minus. Continue reading

Mega-effective business control system

Many businessmen, having discovered a legal entity, begin to believe that they now have their own business. Satisfied, they rub their hands at the understanding that they will now work for themselves, and not for their uncle. The desire to work for oneself and not for uncle is a good desire, it should be encouraged. The more people who take responsibility, the better. However, creating a business is not enough. To be effective, you need a business control system

The bottom line is that from a legal point of view, the business really belongs to newly-minted Continue reading

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Business Promotion Professionals Tips
We opened an orthopedics salon and now we have been promoting the business for 4 months. When opening the salon, they relied on the experience gained during the work of…

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How to deal with the crisis and defeat it
The behavior of your cat, dog, parrot or fish is unlikely to change compared to what they had them in the summer. They do not watch TV, do not listen…

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How to manage customers through needs
The situation faced by the modern economy, and with it modern business and marketing, is quite interesting. It is interesting in what happened for the first time in the history…

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