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It is believed that any business is simply the implementation of the scheme “money - goods - money”. In fact, this scheme is nothing more than a “business engine”, the…

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Creative method of generating ideas

A good idea is valued very highly, but the problem is that it is hard to get. There is a creative method for generating ideas that allows you to put their generation on stream. With it, you can get quality ideas. High-quality ideas give better results, low-quality ideas give low results, and sometimes do not give them at all.

The method of generating ideas from professionals

This makes it necessary to approach the generation of ideas very responsibly, because only such an approach will give real results. Such an approach can be implemented only if an effective method of generating ideas is applied. In noomarketing, different methods are used to generate ideas and one of them is nootechnology, which has the name “LOGY”. The algorithm of this technology is as follows:

goal setting
situational analysis
generation of ideas
idea selection
design ideas

Effective Idea Generation Method

Illogy is a very effective method of generating ideas. Efficiency is related to the fact that generation is divided into stages. The first stage is setting goals. This is a very important stage. If carried out correctly, the matter will be half done. At this stage, we need to clearly define what idea we want to get, why we need it and what result we want to get as a result of its dissemination.

When goals are set, we need to collect as much information as possible about the environment in which the idea is to be disseminated.

It is necessary to specify the target results as accurately as possible. This may be: the number of people involved in the idea, the state in which they will be after being involved in the idea, as well as such marketing goals as sales, income and profits. When the goals are set, we need to collect as much information as possible about the environment in which the idea is to be disseminated.

Gathering information about the environment is a situational analysis. With its help it is necessary to find out how many potential consumers it has, what values ​​they have, and what needs have already been formed. It is also necessary to collect information about the characteristics of potential consumers. This can be data on age, gender, marital status, social status and other useful information.

How to get a quality idea

Ideas compete with each other, so it is important to know which ideas are already launched in the information space in which we will launch our ideas. This will allow, firstly, to avoid duplication of ideas, because it will not bring results, and secondly, it will allow the use of other ideas to promote ours. Using other people’s ideas will allow us to implement our ideas faster and more reliably, as well as save on their implementation.

The most interesting and most exciting stage is the stage of generating ideas.

The most interesting and most exciting stage is the stage of generating ideas. At this stage, you can give free rein to your imagination, generate and write down any ideas that come to our mind. At this stage, you need to generate a sufficient number of ideas, and they can be the most ridiculous. Do not be afraid of the absurdity of ideas, because so many things once seemed unthinkable.

For example, it was once believed that the Earth is flat and rests on turtles, whales, and so on, but today we know for sure that it is round. Initially, there was only an assumption, the idea that the Earth was round, but then this assumption received scientific confirmation and became the norm. Similarly, any of your absurd ideas today can become the norm after some time and make you, if not a billionaire, then a millionaire for sure.

A quality method for generating ideas

The result of the generation of ideas is their list. The list of ideas may be different, it may contain 5 ideas, may contain 10 ideas, and may contain 100 or even 1000 ideas. It all depends on how much strength you have. Anyway, grabbing at the implementation of 100 ideas at once makes no sense, because it is known that when you chase two hares, you will not catch a single one.

This is worth doing because some ideas are easier to promote, while others are more difficult.

It is necessary to make a clear and informed choice of which idea is best implemented at this particular time. This is worth doing because some ideas are easier to promote, while others are more difficult. The information obtained as a result of the first two stages will help us make a choice. After all, it was not in vain that they were carried out, because you were not wasting time on them.

Based on this information, we will be able to choose an idea that meets our goals and interests, and thanks to the information received in the second stage, we will choose the best idea. The choice of the final idea should be approached very carefully and responsibly, because if something doesn’t work out, then the desire to deal with ideas may disappear.

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