What are the prospects for the restaurant business
Is the restaurant business in the big city profitable? Will the opening of a new restaurant bring a good profit? What are the prospects for a restaurant business in a…

Continue reading →

The right start of a business as a guarantee of its success
Among people who have never been involved in business, and even among some businessmen, there is a widespread opinion that it is believed that starting capital is necessary to open…

Continue reading →

Why are most people poor?
Answers to the question why people are poor, there are as many as poor people. Each beggar finds his own answer for himself, but he must somehow compensate for his…

Continue reading →

Is marketing necessary or not for business? Needed!

Is there any benefit from marketing for business or not? Is it worth trying marketing or not. Is marketing necessary or not for business? Sooner or later, any businessman asks these questions, especially often such questions arise when problems begin in business. World market leaders such as Apple, BMW, Google, know the answers to these questions, and therefore become leaders, as evidenced by, for example, analysis of the Apple brand.

Whether business needs or not marketing

The answers to these questions are always different, but not always unambiguous. Very often, a businessman cannot find answers to these questions at all, because, trying to find the answer, he receives more and more new questions that seem endless. As a result, some businessmen don’t use marketing at all, or rather they don’t use it because they cannot fully understand the role of marketing in business. Some businessmen try marketing, but are disappointed in it and stop using it, or rather think that they are no longer using it.

The correct answer to the questions above, especially to the question of whether or not marketing is necessary for the business, is that in fact, everyone, absolutely all businessmen are engaged in marketing, even if they think they are not doing it. Why is that? Yes, because marketing is the algorithm of a successful business. To understand this, just read articles about business and marketing.

For example, when a businessman opens a new restaurant, he thinks about the prices that will be on the menu. He does not set any invented price; he sets the market price, i.e. the price that a restaurant visitor is willing to pay. If this is usually a restaurant, then a price is set that is about the same as that of competitors, because if you set a different price, then visitors will go to the competitor.

If an exclusive restaurant, then an exclusive price is set. Thoughtful pricing is pricing, and pricing is marketing. Accordingly, marketing plays a key role in business. In turn, the totality of businesses is the economy, which means that the role of marketing in the economy is also key.

Marketing is such an interesting thing that it’s not clear when it is and when it is not.

You can take another example: a businessman decides to open a beauty salon. The question of whether or not marketing is needed for a business is hardly initially raised here, just as the question of whether this business is possible without marketing is hardly possible, because there are many other questions. In particular, in order to open a beauty salon, one must choose the set of services that this beauty salon will provide. A competent businessman will not do this by eye, because you can burn out.

In order not to burn out, he will talk with those who visit beauty salons and find out what services they really use and to what extent. Then he will analyze the sites of future competitors for what services they provide. Only after the businessman does this, he will decide on the range of services, which means, perhaps without knowing it, he applied marketing, because the choice of assortment is marketing.

Marketing is generally such an interesting thing that it is not clear when it is and when it is not. Take a business like a car service. Car service has customers, as, in general, any other business. Customers are different. There are completely strangers and such customers are assigned the maximum price. But there are also familiar people who are often offered a lower price by acquaintance. In turn, there are very good friends, friends and relatives.

Such customers are usually offered the lowest price. But if you please, dividing customers by characteristics and offering them different prices in this regard is nothing more than market segmentation. Market segmentation is one of the main marketing tools. Thus, whenever a businessman divides customers into different segments, he is actually engaged in marketing.

Whether or not marketing is necessary for the business is up to you
need or not marketing business

There are many examples and there is always a place for marketing in these examples. Accordingly, absolutely all businessmen use marketing, though sometimes they themselves do not know. This means that the question of whether or not marketing is necessary for the business, in fact, is transformed into the question of how much marketing is needed by the business and the question of how to organize the most effective interaction between marketing and sales.

These are very important questions, because marketing is the technology of a business, a successful business. The more marketing in the business, the greater the result from the business. The better the pricing policy is worked out, the more money you can earn. The better the assortment is worked out, the more money will be earned. The better you can segment customers, the more money you can earn.

Effective Business Development Director
Before, my business actually went with the flow and, despite this, developed dynamically. Now, the current has become weak, so to speak, so if you just swim, you won’t go…

...

How to solve the problems of the linen business
And now about the business. So, business is an internal need of people, which comes from the very nature of people. True, this need is not typical for all people,…

...

Creative method of generating ideas
A good idea is valued very highly, but the problem is that it is hard to get. There is a creative method for generating ideas that allows you to put…

...