The core of the business as its foundation
It is believed that any business is simply the implementation of the scheme “money - goods - money”. In fact, this scheme is nothing more than a “business engine”, the…

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Marketing as a cause of the global crisis
Alexey Kudrin, Ilmar Rimsevich, Stanley Fisher, Dmitry Medvedev, Vladimir Filat, George Soros. What do you think is common between all these people? No, this is not the six leaders on…

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Cheap way to build customer loyalty
The best customer is a loyal customer. It is easiest to find a common language with a loyal client, because the maximum level of trust is established with him. The…

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modern economics

Creative method of generating ideas

A good idea is valued very highly, but the problem is that it is hard to get. There is a creative method for generating ideas that allows you to put their generation on stream. With it, you can get quality ideas. High-quality ideas give better results, low-quality ideas give low results, and sometimes do not give them at all.

The method of generating ideas from professionals

This makes it necessary to approach the generation of ideas very responsibly, because only such an approach will give real results. Such an approach Continue reading

How to manage customers through needs

The situation faced by the modern economy, and with it modern business and marketing, is quite interesting. It is interesting in what happened for the first time in the history of mankind. Previously, there was nothing like this, because before there was always a shortage of goods, a lack of resources and everything sold well. Now he is gone, there are so many products that your eyes are flying up, there are also enough resources and they are cheap enough, so you need to change how you manage your customers.

You could even say that there is no problem with money. If you don’t have your own money, then you can take a loan and buy almost everything that you want. But sales, in spite of this, do not go as we would like, Continue reading

The oil war as a marketing factor
The oil war significantly affects the marketing activities of many companies in different countries. For this reason, it is advisable to determine what the war can affect and what the…

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How to start a profitable business
To start a profitable business in modern conditions, you need to know some important points. The bottom line is that times have changed and now the business does not start…

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Is marketing necessary or not for business? Needed!
Is there any benefit from marketing for business or not? Is it worth trying marketing or not. Is marketing necessary or not for business? Sooner or later, any businessman asks…

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