What will be the new world economy
Most companies have been in deep shock for 5 years and they still do not see a way out of this shock, because they do not notice that a new…

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How to manage customers through needs
The situation faced by the modern economy, and with it modern business and marketing, is quite interesting. It is interesting in what happened for the first time in the history…

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How to manage customers through needs
The situation faced by the modern economy, and with it modern business and marketing, is quite interesting. It is interesting in what happened for the first time in the history…

Continue reading →

every intuition

How to export to rich countries

The strategy of exporting to rich countries is a clear answer to the question of how to sell to such regions and countries as Europe, USA, Canada, Australia, China and some others. An effective export strategy is always based on knowledge of the mentality of the country or region with which it is planned to work. Without this, failure will happen.

Rich Country Export Strategy

What is the basic difference between West and East? East – a place in general scarce, where everything is missing. This forms a deficit mentality that Continue reading

How to beat competitors and earn everything

There are many options for how to get around competitors. But most of the methods involve huge financial or reputation costs. There is only one way that is cheap enough and at the same time does not affect the reputation, because it looks honest and fair. It will allow you to bypass competitors and become a market leader. Being a leader is beneficial, because the leader gets the maximum, the rest gets the rest.

The farther from market leadership, the less income. For example, Apple takes about 94% of its profits from the smartphone market. Another 11% gets Samsung. Together, they take more than 100% of the profit, while the rest are in chronic red. Moreover, the farther from the leader, the greater the minus. Continue reading

Creative class – a way to fit into the future

A creative economy and a creative class is a reality that has already come. Each type of economy requires a base class, elite. Accordingly, if there is a creative economy, then there must be an elite, which is its basis. So far, this elite does not have a common collective name, because it did not feel like a single whole, but over time this elite will necessarily receive a self-name. Processes in this direction are already underway.

Creative class as a way to fit into the future Continue reading

How to beat competitors and earn everything
There are many options for how to get around competitors. But most of the methods involve huge financial or reputation costs. There is only one way that is cheap enough…

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Effective ways to promote a business
Once your company was not there, but then it appeared and business promotion began. Then, at the initial stage, when it was most difficult for you, nobody knew about the…

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Active marketing for an effective business
Active marketing is attack marketing. However, such marketing is a rarity, because today's world is characterized by great passivity and passive marketing. The vast majority of companies live in such…

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