Effective Business Development Director
Before, my business actually went with the flow and, despite this, developed dynamically. Now, the current has become weak, so to speak, so if you just swim, you won’t go…

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What is the essence of customer retention strategies
The client is the basis of the business and this is an axiom, and in order to keep it you need a strategy of retaining customers. Without a client, you…

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Cheap way to build customer loyalty
The best customer is a loyal customer. It is easiest to find a common language with a loyal client, because the maximum level of trust is established with him. The…

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car manufacturers

Marketing as a cause of the global crisis

Alexey Kudrin, Ilmar Rimsevich, Stanley Fisher, Dmitry Medvedev, Vladimir Filat, George Soros. What do you think is common between all these people? No, this is not the six leaders on the Forbes list. All these people are united by talk about what is the cause of the global crisis. They agree that the crisis is a reality and try to understand how to get out of it.

Marketing as a cause of the global crisis

The answer to the question is known. The main cause of the global crisis is marketing. In general, few people see marketing as the cause of the crisis, Continue reading

How to export to rich countries

The strategy of exporting to rich countries is a clear answer to the question of how to sell to such regions and countries as Europe, USA, Canada, Australia, China and some others. An effective export strategy is always based on knowledge of the mentality of the country or region with which it is planned to work. Without this, failure will happen.

Rich Country Export Strategy

What is the basic difference between West and East? East – a place in general scarce, where everything is missing. This forms a deficit mentality that Continue reading

Where is it better to invest

I have my own business in the field of trade. Recently, this business has become not very good and not very profitable; everything is being sold very poorly. Even selling a commercial offer does not help to find customers. At first I thought that this would be temporary and soon everything would improve, but it was getting worse and worse. There is an idea to sell this business and invest in something else, where there will be more profits. Accordingly, the question arises – where is it better to invest money?

I communicate with friends and acquaintances who have a business, with rare exceptions they have about the same situation, i.e. invest in creating a business as they do not make sense. They themselves are looking for other areas and can’t find Continue reading

How to start a profitable business
To start a profitable business in modern conditions, you need to know some important points. The bottom line is that times have changed and now the business does not start…

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The core of the business as its foundation
It is believed that any business is simply the implementation of the scheme “money - goods - money”. In fact, this scheme is nothing more than a “business engine”, the…

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Effective Ways to Increase Profits
There are a million tips on how to increase profits. However, despite this, up to 95% of businesses operate with minimal profit or even loss. The bottom line is that…

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